NLX Achieves AWS Conversational AI Competency Distinction

This designation recognizes NLX for its expertise in developing high quality, highly effective chatbot, virtual assistant, and interactive voice response (IVR) solutions.

Andrei Papancea


We are proud to share that NLX has achieved the Amazon Web Services (AWS) Conversational AI Competency distinction! This designation recognizes NLX for its expertise in developing high-quality, highly effective chatbot, virtual assistant, and interactive voice response (IVR) solutions.   

The demand for conversational AI interfaces continues to grow as users prefer to interact with businesses on digital channels. Organizations of all sizes are developing chatbots, voice assistants, and IVR solutions to increase customer satisfaction, reduce operational costs, and streamline business processes.  

Achieving the Conversational AI distinction in the AWS ML Competency differentiates NLX as an AWS Partner with significant domain expertise in deploying high-quality, highly effective conversational -AI solutions to improve customer experiences. Attaining the AWS ML Competency, demonstrates to our customers that NLX has validated expertise in Conversational AI on AWS.

“We are excited to be one of the first companies to have achieved the AWS Conversational AI Competency distinction,” says Andrei Papancea, CEO and Chief Product Officer at NLX.  “It sends a message to the market – both existing and potential customers - that NLX’s expertise in Conversational AI on AWS is valid.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and competence.

The recognition comes just after NLX launched “The Showroom”, an interactive, personalized travel and hospitality customer self-service demo that puts the brand in its customer’s shoes to experience conversational AI. NLX's multimodal, chat, and voice capabilities are demonstrated through realistic use cases like checking-in, upgrading booking, and canceling a reservation, built on production-realistic travel APIs and using AWS. (See more here:

“The Showroom is one of the best ways of proving our best-in-class conversational AI abilities and demonstrating what NLX, especially when working with AWS, can deliver. Of course, there's lots more we can do - The Showroom is just illustrating the start,” continued Papancea. 

One of the notable demonstrations of NLX’s capabilities is illustrated through the multimodal “upgrade seat” or “upgrade room” use cases within The Showroom. Multimodal is the combination of two or more modalities - such as voice, text, images, and video - into a single, rich interactive experience. Within the demo, end-users experience a way to resolve their inquiry on-screen, while receiving constant contextual guidance from a virtual assistant via voice and without ever needing to speak to an agent. 

This same innovative, multimodal technology can be applied to countless other use cases across a variety of industries. In fact, major brands from travel and hospitality, Consumer Packaged Goods (CPG), healthcare, online retail, and many others are already using NLX’s technology to automate and augment their customer experience, and are continuing to build out more and more use cases. 

The decision for these brands (Redbull, Copa Airlines, Avianca’s LifeMiles, TriVita, etc.) to move forward with NLX was easy because of the company’s enterprise-grade technology and pay-as-you-go business model. They support AWS products and services like Amazon Connect, Amazon Pinpoint, and AWS Lambda, which are the same applications that many brands already know, use, and trust. NLX is System and Organizations Control (SOC) 2 Type II and Health Insurance Portability and Accountability (HIPAA) compliant. Plus, there’s no need to hire a third party to make changes. Agility is built into the NLX platform, enabling brands to universally build, deploy, and manage automated conversations in rapid response to changing conditions.

It’s free and easy to begin designing your chat, voice, and multimodal customer conversations. Subscribe to Conversations by NLX in AWS Marketplace

Andrei Papancea

Andrei is our CEO and swiss-army knife for all things natural language-related.

He built the Natural Language Understanding platform for American Express, processing millions of conversations across AmEx’s main servicing channels.

As Director of Engineering, he deployed AWS across the business units of Argo Group, a publicly traded US company, and successfully passed the implementation through a technical audit (30+ AWS accounts managed).

He teaches graduate lectures on Cloud Computing and Big Data at Columbia University.

He holds a M.S. in Computer Science from Columbia University.