Conversational AI for Customer Acquisition
It’s no secret that customer acquisition has largely moved from the physical to the digital sphere. Now, businesses are looking for new and innovative ways to power their brands and to build relationships with customers. In fact, customers, too, are increasingly interested in communicating with brands. New research from LivePerson indicates that 85 percent of consumers want to use conversational experiences, like messaging via SMS, Facebook Messenger, WhatsApp, and more, to communicate with brands. As such, the marriage between customer acquisition and conversational AI is a perfect fit. By harnessing the powers of conversational AI through chatbot technology, companies are able to more effectively develop relationships with new customers and increase capabilities to retain existing customers.