At NLX, we invite our customers to begin by dreaming of the best possible customer experience, then we work backward from the ideal state to make it a reality. That’s what we did with our business model. We put the customer at the center of the equation and asked ourselves what works best for them - while also ensuring we could grow a viable business for ourselves.
We started by getting rid of the things we dislike the most: hidden fees and service charges. They sow distrust and overcomplicate what could and should be a simple transaction between two businesses.
Then – because we’re so confident that brands will love our products – we simplified our Sales contracts so that there’s no cost or penalty for companies trying our products. Organizations can pilot what it’s like to have Conversations by NLX and leave without spending a penny if it doesn’t fit their business needs. Every month we have an opportunity to prove our value to organizations to keep their business.
Next, we looked at pricing. Many Conversational AI companies use a tiered pricing model with fancy naming mechanisms and bracketed numbers. However, that pricing model isn’t friendly to businesses of all sizes – from small startups to established public enterprises – and it doesn’t scale. Not to mention, the use of call centers and Conversational AI tools are at the mercy of the customer, not the business.
Rather than imprison companies in tiers – where businesses only get the best pricing at the anxiety-inducing high-end of one tier, teetering on growing into the next, more expensive tier – we introduced pay-as-you-go pricing, where brands only pay for the number of conversations they use. This model gives organizations the freedom to scale efficiently according to demand, without worrying about hitting the next tier and having to pay more for the next month or quarter because of one busy call day.
Furthermore, NLX’s pricing – in multiple modalities – is affordable and straightforward: