NLX in Action
From Concept to the Green in 48 Hours: the AWS re:Invent "Perfect Putt" Experience
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The AI execution gap is a real-world hurdle where 95% of AI pilots never reach production. Most "AI agents" are just API calls with marketing budgets, but at AWS re:Invent, our Amazon Web Service (AWS) partners showcased what happens when you stop piloting and start shipping.
In just 48 hours, a team from AWS used the NLX platform to build Perfect Putt—a professional-grade, multimodal AI golf coach. This was a high-performance orchestration of real-time coaching triggered by camera-detected events.
What you can build: orchestrating outcomes, not just chat
The AWS team didn't settle for a generic chat bubble. They built a pro-level coaching ecosystem that delivers hands-free, AI-driven feedback.
Using our state-of-the-art building blocks, the AWS team integrated:
- Generative Journey®: Handled natural dialogue without surrendering control of the business logic.
- Voice+™: Synchronized voice and digital channels so the AI could interact with the digital experience on the user's screen in real-time.
Universal connectivity: Leveraged NLX to connect with Deepgram (STT), ElevenLabs (TTS), and Cerebras for lightning-fast LLM inference.
The result was a fully bidirectional conversation where users could ask questions mid-swing and receive sub-500ms coaching responses.
How quickly can you build with NLX? A 2-day sprint
The most common excuse for stalled AI projects is the "arduous journey" from demo to robust system. NLX changes that equation.
- No-code versatility: The AWS team built this sophisticated experience over a single weekend alongside their full-time roles.
- Visual building: Using our Canvas, they mapped out complex conversation flows and defined strict logic gates without digging through obscure server logs.
- Rapid deployment: They moved from concept to a production-ready expo floor demo in just two days.
NLX Chief Strategy Officer Brian Dawson even tested the latency (and his form) on the leaderboard, proving that the system was as reliable as it was fast.
Why you should build on NLX
If you want ROI, you have to do the practical thing: use a platform built to handle the complexities unique to the enterprise.
- Stop hoping, start validating: With automated testing, you can systematically validate your AI applications to catch logic errors before your customers do.
- Total control: Our governance tools ensure you rigidly enforce how the AI is allowed to behave, replacing "fingers crossed" with precise operational control.
Scale everywhere: Build your flow once and deploy it to social channels, web apps, or your contact center via our Touchpoint SDK.
Take the challenge and build your own
The Perfect Putt prototype is a testament to what is possible when you have the right tools to bridge the AI execution gap. Whether you are building an AI golf coach or a complex travel planning concierge, NLX gives you the clarity of a flowchart with the power of an LLM.
For the enterprise:
- Speak to a team member to discuss your specific use case and scale your AI strategy with confidence.
For the builders:
- Complete an NLX Challenge: Build with NLX and win cash prizes!
- Start building for free: Get started with $20 of free credit and up to 10,000 free sandbox conversations.
A huge thank you to the AWS team—Ben Gruher, Sasank Kanuri, and Mat Gillen—for showcasing what is possible with Voice+!
A huge thank you to the AWS team (Ben Gruher, Sasank Kanuri, and Mat Gillen) for showcasing what is possible with Voice+!
