NLX in the news
eMarketer: Almost all US executives trust AI to handle some business for customers
According to February 2025 data from NLX and QuestionPro, nearly all US executives are comfortable with agentic AI handling some customer business. Specifically, the data shows that 47% are comfortable with AI making decisions and completing tasks for customers, and another 40% are comfortable with AI handling some customer interactions. The report also found that 57% of US executives plan to implement customer-facing agentic AI this year. In contrast, a separate study by eMarketer and CivicScience shows that only 24% of consumers are comfortable sharing data with an AI shopping tool. The article suggests that retailers can use this information to shape their AI roadmap, working with partners to build trust in increased automation.